Ru Díaz-Johnson
Executive Producer
Scope & Focus
Ru Díaz-Johnson is an executive producer and the founder of Roux Black, a communications and cultural strategy studio. Her work is trusted by innovative brands, cities, and creative institutions seeking clarity, scale, and narrative leadership. The practice operates with intention, translating complex cultural ideas into work that endures.
Executive Production & Strategic Partnerships
Roux Black provides executive-level production and strategic oversight, aligning stakeholders, timelines, budgets and narrative.
This work is ideal for brands, institutions, and creatives who need a trusted operator to hold the full picture, anticipate friction, and ensure the final outcome lands with authority.
Best for: large-scale activations, brand partnerships, experiential projects, launches, and initiatives where misalignment is not an option.
Narrative, Communications & Brand Architecture
This service focuses on defining what a project, brand, or individual means in the world, and ensuring that message travels cleanly across press, partnerships, and public-facing moments.
The result is credibility that compounds and visibility that feels intentional, not performative.
Best for: brands and leaders navigating growth, transition, scrutiny, or moments where perception matters as much as performance.
Cultural Strategy & Vision Expansion
Through cultural strategy and vision expansion, Ru helps clients see what their work could become, identifying the right collaborators, platforms, and moments to scale impact without diluting integrity.
This is where intuition meets strategy, and where projects are elevated from good to inevitable.
Best for: future-facing brands, creatives, and institutions seeking resonance, longevity, and cultural relevance beyond trend cycles.